About Us
This website aims to shed light on how digital media shapes K-pop’s growth and fan engagement. By examining its innovative practices and ethical challenges, we explore insights into the industry’s cultural impact and foster discussions on the future of digital interaction in music.
Ideation
This project was inspired by the rapid growth of K-pop and its reliance on digital media for global outreach. It seeks to understand the innovative ways K-pop engages fans while addressing the ethical complexities that come with it.
Goal
Our goal is to create a comprehensive resource that explores the role of digital media, evolving technology, and ethics in the world of K-pop fan engagement.
Outcome
We aim to spark conversations about the balance between innovation and ethics in the K-pop industry, inspiring fans, researchers, and industry professionals to reflect on the future of digital engagement in entertainment.
About the Researcher
Hello! My name is Riddhima Mathur, currently pursuing Master of Arts in Digital Media and Global Communication at University of Niagara Falls.
With over 10 years of digital media and marketing background, I plan to explore other aspects that go unnoticed while creating marketing strategies. With my capstone project, I aim to explore and identify possible ethical issues, solutions, the use of digital media and making it accessible beyond the digital divide.
I will also dive into the public relations aspect and see how agencies communicate on-behalf of idols. Besides that, it is also important to understand the intercultural and multicultural aspect that brings fans together for idols who do not belong to their culture or don’t know their language.
Explore my capstone ideation at length!
K-Pop Sphere 